A makeup brand called “Yum Cha Beauty”, this focuses on the Chinese culture and cuisine where traditional dim sum carts and dishes meets a modern visual identity. The theme behind my reBranding is to target east-asian users who are familiar with the culture, as well as those who want to learn more about the cuisine while using their everyday makeup products. I chose to package lipsticks for this project as I wanted to challenge myself to use something that is in my personal everyday life, and to create something for it that can also be connected into my Chinese cultural background.

A makeup brand called “Yum Cha Beauty”, this focuses on the Chinese culture and cuisine where traditional dim sum carts and dishes meets a modern visual identity. The theme behind my reBranding is to target east-asian users who are familiar with the culture, as well as those who want to learn more about the cuisine while using their everyday makeup products. I chose to package lipsticks for this project as I wanted to challenge myself to use something that is in my personal everyday life, and to create something for it that can also be connected into my Chinese cultural background.

My reBranding uses illustrations to emphasize the beauty within the Chinese cuisine and dishes, in an attempt to enhance the beauty market as well. My choice of colours were chosen to be seen as vibrant and simple to fit into the target audience of younger generations and the makeup community. The shape and illustrated cart-look of the package, is to replicate and mimic the traditional dim-sum carts that were (and still are, in some places) used in Chinese restaurants.

My reBranding uses illustrations to emphasize the beauty within the Chinese cuisine and dishes, in an attempt to enhance the beauty market as well. My choice of colours were chosen to be seen as vibrant and simple to fit into the target audience of younger generations and the makeup community. The shape and illustrated cart-look of the package, is to replicate and mimic the traditional dim-sum carts that were (and still are, in some places) used in Chinese restaurants.