This project aimed to demonstrate ability in scalability of visual identity, ability to demonstrate capability in bilingual display and handling of text. This project has three pieces: a poster, hand held program, and e-tickets. This project was a redesign of the Westminster Kennel Club Dog Show. I rebranded the visual identity of the event by using visual humour to be more inclusive to a wider audience. By researching the original visual identity, themes, demographic and psychographic of the event I was able to redirect the focus from wealth back to the appreciation of dogs.

This project aimed to demonstrate ability in scalability of visual identity, ability to demonstrate capability in bilingual display and handling of text. This project has three pieces: a poster, hand held program, and e-tickets. This project was a redesign of the Westminster Kennel Club Dog Show. I rebranded the visual identity of the event by using visual humour to be more inclusive to a wider audience. By researching the original visual identity, themes, demographic and psychographic of the event I was able to redirect the focus from wealth back to the appreciation of dogs.