With this research-based undergraduate thesis project, I challenged myself to use design as a tool to express my own cultural identity. This augmented reality (AR) typographic poster and informational zine assert the hybridity of my own cultural identity. Language can act as a proxy to convey one’s cultural identity.
This project is an expression of my cultural identity including English from my Canadian heritage, German from my Swiss heritage, and Cree from my Indigenous heritage.

With this research-based undergraduate thesis project, I challenged myself to use design as a tool to express my own cultural identity. This augmented reality (AR) typographic poster and informational zine assert the hybridity of my own cultural identity. Language can act as a proxy to convey one’s cultural identity.
This project is an expression of my cultural identity including English from my Canadian heritage, German from my Swiss heritage, and Cree from my Indigenous heritage.

After synthesizing my scholarly research and conducting interviews to gain other’s perspectives on the topic, I developed a visual identity and wordmark for my own cultural identity using the languages of my cultural identity - English, German, and Cree. The AR portion of the poster adds the new dimension of 3D letterforms, movement, and hierarchy featuring Cree syllabics. The zine I created is 5 x 8 inches as an informative and reflective piece that accompanies the poster. It is small and intimate to reflect how personal the topic is to me.

After synthesizing my scholarly research and conducting interviews to gain other’s perspectives on the topic, I developed a visual identity and wordmark for my own cultural identity using the languages of my cultural identity - English, German, and Cree. The AR portion of the poster adds the new dimension of 3D letterforms, movement, and hierarchy featuring Cree syllabics. The zine I created is 5 x 8 inches as an informative and reflective piece that accompanies the poster. It is small and intimate to reflect how personal the topic is to me.

The wordmark for the project features a variety of carefully selected typefaces that represent the cultures that make up my identity They are playfully and harmoniously incorporated together to form the project title.

The wordmark for the project features a variety of carefully selected typefaces that represent the cultures that make up my identity They are playfully and harmoniously incorporated together to form the project title.