This project's aim was to rebrand a festival, making a bilingual poster, program, and e-ticket. My festival of choice was Stratford Festival, one that I have been to many times and have always had a fondness for. Since I know Stratford Festival well, I wanted to bring in elements that encapsulate not only the history of the theatre and workshop aspect, but also the town itself. This was why the goose imagery was added in front of a composition that is depicting the iconic riverside view.

This project's aim was to rebrand a festival, making a bilingual poster, program, and e-ticket. My festival of choice was Stratford Festival, one that I have been to many times and have always had a fondness for. Since I know Stratford Festival well, I wanted to bring in elements that encapsulate not only the history of the theatre and workshop aspect, but also the town itself. This was why the goose imagery was added in front of a composition that is depicting the iconic riverside view.

Due to Stratford Festival taking place in Ontario, the second language I decided on was French. The program uses many of the visual elements from the poster, such as ripped paper and hand-drawn Shakespearean elements. Each page colour represents a different type of event at the festival. This program also holds an event map and schedule. All of the content had come from the Stratford Festival 2021 season guide.

Due to Stratford Festival taking place in Ontario, the second language I decided on was French. The program uses many of the visual elements from the poster, such as ripped paper and hand-drawn Shakespearean elements. Each page colour represents a different type of event at the festival. This program also holds an event map and schedule. All of the content had come from the Stratford Festival 2021 season guide.

The e-tickets were created to be scrollable; location and event information at the top and bar code at the bottom. Each event type, same as the program, had a different ticket style associated with it.

The e-tickets were created to be scrollable; location and event information at the top and bar code at the bottom. Each event type, same as the program, had a different ticket style associated with it.