Lollapalooza is an annual multi-genre music and arts festival held in Chiago's Grant Park during the summer. The project's objective was to create a brand identity for an existing festival. Starting with designing a poster, the design was extended to other mediums, such as e-tickets and a program booklet, to form a brand system. The final design concept is based on the classic idiom, "head in the clouds," and showcased bright illustrations that conveyed the liberating experience at the festival.

Lollapalooza is an annual multi-genre music and arts festival held in Chiago's Grant Park during the summer. The project's objective was to create a brand identity for an existing festival. Starting with designing a poster, the design was extended to other mediums, such as e-tickets and a program booklet, to form a brand system. The final design concept is based on the classic idiom, "head in the clouds," and showcased bright illustrations that conveyed the liberating experience at the festival.