The Lemon Festival (Fete du Citron) is a carnival event held at Menton, France every year at the end of winter in mid-February. It is the second-largest winter event on the French Riviera, which spans over 15 days and attracts more than 200,000 visitors annually. The challenge for this project is to establish a visual identity for a current existing festival and the chosen environment, The Lemon Festival. My goal is to broaden the current local audience group, while promoting the festival internationally. By revamping the festival’s brand image with playful illustrations and bold typography, I want to convey the festival as a fun and creative event that is suitable for people of all ages such as parents and children, but especially individuals who are interested in arts and crafts activities.

The Lemon Festival (Fete du Citron) is a carnival event held at Menton, France every year at the end of winter in mid-February. It is the second-largest winter event on the French Riviera, which spans over 15 days and attracts more than 200,000 visitors annually. The challenge for this project is to establish a visual identity for a current existing festival and the chosen environment, The Lemon Festival. My goal is to broaden the current local audience group, while promoting the festival internationally. By revamping the festival’s brand image with playful illustrations and bold typography, I want to convey the festival as a fun and creative event that is suitable for people of all ages such as parents and children, but especially individuals who are interested in arts and crafts activities.