We were tasked to rebrand an existing festival of our choice. After conducting research on the latest visual identity of the festival, its demographics and psychographics, we were tasked to design a poster, an event program, and e-tickets. Our rebranded concept must reflect the materials and justify our design choices.

We were tasked to rebrand an existing festival of our choice. After conducting research on the latest visual identity of the festival, its demographics and psychographics, we were tasked to design a poster, an event program, and e-tickets. Our rebranded concept must reflect the materials and justify our design choices.

The Panagbenga Festival is a highly anticipated annual celebration in Baguio City, Philippines, held from February to March, known for its unique blend of ethnic culture and customs. It promotes unity among diverse communities and Indigenous peoples and is internationally recognized.

The Panagbenga Festival is a highly anticipated annual celebration in Baguio City, Philippines, held from February to March, known for its unique blend of ethnic culture and customs. It promotes unity among diverse communities and Indigenous peoples and is internationally recognized.

The rebranding for the Panagbenga Festival uses vibrant traditional colours and incorporates elements found in the festival, such as patterns, movement, emphasis, and variety. The concept targets middle-aged tourists, locals, and non-locals interested in cultural festivals, as well as those who enjoy carnivals, the nature, and are outgoing and curious. Furthermore, it emphasizes the magnificence and distinctiveness of the festival through representational and symbolic approaches. Find out more about the project in my portfolio.

The rebranding for the Panagbenga Festival uses vibrant traditional colours and incorporates elements found in the festival, such as patterns, movement, emphasis, and variety. The concept targets middle-aged tourists, locals, and non-locals interested in cultural festivals, as well as those who enjoy carnivals, the nature, and are outgoing and curious. Furthermore, it emphasizes the magnificence and distinctiveness of the festival through representational and symbolic approaches. Find out more about the project in my portfolio.