Mayumuu is a fictional Toronto based vegan ice cream truck specializing in Filipino flavours and toppings. Born out of the need to create fun outdoor experiences following the Covid-19 pandemic and to address the lack of non-dairy ice cream in grocery stores, Mayumuu was created. Mayumu is a pampangan word that means “sweet.” The brand name is reflective of everything that Mayumuu is: Filipino owned and inspired, yummy, and dairy free (“muu” not “moo!”)

Mayumuu is a fictional Toronto based vegan ice cream truck specializing in Filipino flavours and toppings. Born out of the need to create fun outdoor experiences following the Covid-19 pandemic and to address the lack of non-dairy ice cream in grocery stores, Mayumuu was created. Mayumu is a pampangan word that means “sweet.” The brand name is reflective of everything that Mayumuu is: Filipino owned and inspired, yummy, and dairy free (“muu” not “moo!”)

Mayumuu aims to celebrate Filipino culture and its presence in one of the most diverse cities in the world by bringing sweet treats to our customers, regardless of dietary restrictions! Its brand voice is something that is fun, bold, and adventurous. It aims to excite its customers and give them a sense of familiarity and community. The following book outlines the different uses and restrictions of the logo, the brand's visual system, and some additional applications.

Mayumuu aims to celebrate Filipino culture and its presence in one of the most diverse cities in the world by bringing sweet treats to our customers, regardless of dietary restrictions! Its brand voice is something that is fun, bold, and adventurous. It aims to excite its customers and give them a sense of familiarity and community. The following book outlines the different uses and restrictions of the logo, the brand's visual system, and some additional applications.