"Lightning In A Bottle" explores the transparency, texture, and lines within a water bottle. The layout of the spreads repeats itself to convey the monotony and repetition of a mass-produced factory item. Everything within the catalogue riffs off of the typography, colours, and graphics found within the water bottle's packaging. The lines in each spread come from the crinkles within the water bottle. The catalogue explores the different shapes in each bottle and refers to them as "lightning," which is a pareidolic reference to the way in which the lines look similar to bolts of lightning.

"Lightning In A Bottle" explores the transparency, texture, and lines within a water bottle. The layout of the spreads repeats itself to convey the monotony and repetition of a mass-produced factory item. Everything within the catalogue riffs off of the typography, colours, and graphics found within the water bottle's packaging. The lines in each spread come from the crinkles within the water bottle. The catalogue explores the different shapes in each bottle and refers to them as "lightning," which is a pareidolic reference to the way in which the lines look similar to bolts of lightning.