Around the globe, freshly brewed soup is universally regarded as comfort food and is typically reminiscent of the familiar feeling of home. Instant soup, however, does not carry the same connotations, as it is often solely purchased for affordability and efficiency. Just Like Home soup aims to challenge this mindset by adding sophistication to the instant product while maintaining the ease of use it is recognized for. The product was created to introduce individuals with busy schedules, such as college students and new parents, to a range of vibrant tastes across the world.

Around the globe, freshly brewed soup is universally regarded as comfort food and is typically reminiscent of the familiar feeling of home. Instant soup, however, does not carry the same connotations, as it is often solely purchased for affordability and efficiency. Just Like Home soup aims to challenge this mindset by adding sophistication to the instant product while maintaining the ease of use it is recognized for. The product was created to introduce individuals with busy schedules, such as college students and new parents, to a range of vibrant tastes across the world.

Featuring rich and unique flavours, this project consists of three instant soup containers, each housing three single-serving packets. The products are inspired by countries across Southern and Eastern Asia, and include Chinese Egg Drop Soup, Indian Mulligatawny, and Thai Red Curry. The visual design reflects historically significant buildings within the flavour’s respective country, indicating that “home” can be anywhere—as it is a feeling, rather than a geographical location.

Featuring rich and unique flavours, this project consists of three instant soup containers, each housing three single-serving packets. The products are inspired by countries across Southern and Eastern Asia, and include Chinese Egg Drop Soup, Indian Mulligatawny, and Thai Red Curry. The visual design reflects historically significant buildings within the flavour’s respective country, indicating that “home” can be anywhere—as it is a feeling, rather than a geographical location.

As a primarily digital-based designer, this project involved processes that differed from those I am typically familiar with. While working on a screen, I recognized that it was impossible to visualise the final result when considering the type, illustration, colour, sizing, and material. Thus, I printed and constructed a variation of the packages nearly every week, which enabled me to explore a multitude of approaches. It was also essential to ensure that every component captured the essence of the product and packaging. The container colours are bold and warm to complement the interior contents, and the directions for usage are straightforward for simple preparation. While taking photographs, props such as kitchen tools, mugs, and crackers were added to support the scene. These techniques were employed to highlight the message of the brand, demonstrating that simplicity and sophistication can co-exist. Without having to sacrifice comfort, Just Like Home soup elevates an everyday product to encourage consumers to expand their boundaries and treat their taste buds.

As a primarily digital-based designer, this project involved processes that differed from those I am typically familiar with. While working on a screen, I recognized that it was impossible to visualise the final result when considering the type, illustration, colour, sizing, and material. Thus, I printed and constructed a variation of the packages nearly every week, which enabled me to explore a multitude of approaches. It was also essential to ensure that every component captured the essence of the product and packaging. The container colours are bold and warm to complement the interior contents, and the directions for usage are straightforward for simple preparation. While taking photographs, props such as kitchen tools, mugs, and crackers were added to support the scene. These techniques were employed to highlight the message of the brand, demonstrating that simplicity and sophistication can co-exist. Without having to sacrifice comfort, Just Like Home soup elevates an everyday product to encourage consumers to expand their boundaries and treat their taste buds.